My apologies for the length of this post. It is something that I wanted to write about.
Bottom Line – There is a huge difference between marketing brochures and educational pieces. Marketing pieces only show one side of the story. They are designed to sell the idea that they are promoting. Educational pieces give you a balanced look so that you know both sides. They compare and contrast an idea. Don’t confuse marketing brochures with educational pieces. You are only getting one side of the story.
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In my capacity, I receive a lot of e-mails from mutual fund companies on what to say to clients when they get scared of the stock market. You have to know that advisors are trained to tell you what to say when you have complaints about the market. All of this marketing is designed to prove a thesis:
“Stocks are always the best investment and especially for the long-term.”
Said another way, you will be just fine as long as you stay invested for the long-term, you buy and hold, and you never time the market. Let me invite you to look at it another way.
A Prudent Money Look at Buy and Hold Investing
When market risk has increased, it doesn’t make sense to just buy and hold and “ride it out.” It is like living in Florida, suspecting a Category 5 hurricane is coming, and taking no precautions.
It is important to have an exit strategy when you are in a tough market. The years that you lose large sums of money are more damaging to your long-term success than the positive effect you get from the good years. So, have a plan B to remove yourself from the big bear markets.
If your only investment strategy is buy and hold investing, that is the only strategy you will ever utilize even in retirement. When a person retires, chances are they will continue to invest as they have always invested. At retirement, buy and hold can be detrimental because you cannot afford a large loss when you are taking money out on a monthly basis. Imagine the investor who continued to practice buy and hold investing and retired in 2008.
If you are going to buy and hold, practice extreme diversification and divide your investments over many different ASSET TYPES and rebalance those investments each year based on the risk levels of the stock market. We will talk more about that later in the series.
Mutual fund marketing provides example after example of data that supports this notion that buy and hold is the only way to go. The challenge I have with some of these examples is the cherry picking of data. It is easy to pick the right set of data to support your argument. The problem is that the examples used don’t always tell the investor the whole story. If they did, then you would realize that it doesn’t ALWAYS make sense to be invested in stocks and that stocks aren’t always a great long-term investment.
Mutual Fund Claim (1) – Historically, the best opportunities to make money in stocks have been when investors are holding a lot of cash and not invested in the market. (They are pointing out that it is a great time to be invested because of the amount of money that is in money market funds and not in the stock market.)
Counter-Argument – Here is another way to look at levels of cash in the stock market. When mutual fund managers hold low levels of cash, it has always been a sign that the market is headed for trouble. As of December 2009, we are at the second lowest level. One of the two indicators is going to be right. If I were going to place my bets, I would place odds on the counter-argument.
Mutual Fund Claim (2) – Chasing performance may lower your return. This is from a study that compares an investor who tries to time the market to the investor who bought and hold. The client who tried to time the market had an average return of 1.9%. The investor who just bought and held had a 7.9% return.
Counter-Argument – It would be virtually impossible to substantiate that data without having a group of investors that were monitored individually over a long-term period. Further you would have to make a lot of assumptions to use that statistic such as trading skill of the investor, did they just pull money out on an emotional basis, did they have a strategy, etc.
Mutual Fund Claim (3) – Don’t try and time the market! They show that if you stayed invested over a certain time period, you would have made an average return of 10.4%. However if you missed the 25 best days, you would only have a return of 4.3%.
Counter-Argument – They never show the reverse of that point. What if you missed the worst days? Since no one in the mutual fund world would run the study, I ran it as proof that this is a bogus notion.
If you invested $1,000 in January 1950, it would have grown to $613,013 by December 2007.
If you missed the 30 best months, that $1,000 would have turned into $35,404.
What if you would have missed the 30 worst months between January 1950 and December 2007?
If you missed the 30 worst months, your $1,000 would have turned into $9,509,094.
Which do you think is more important? Being in there for the gains or protecting yourself in the bad markets?
Mutual Fund Claim (4) – Longer time horizons may lower your chances of loss. They show a study that says there has never been a single year of losses if you were invested for at least 25 years.
Counter-Argument – Is that really relevant? It is not about whether or not you lost money during a certain time period. It is about whether or not you reached your retirement goals over that long-period of time. If you were invested in 1929 right before the stock market crash, it would have taken you 25 years just to get back to where you were in 1929. That is 25 years of no growth. Buy and holders say that could never happen again. That was 1929 and today is a different time. When it comes to the stock market, you never want to say never.
Prudent Point – There are always two sides to a story. Keep in mind that any of this proof comes from an industry that is completely dependent on you paying commissions and staying invested forever.
Tags: Bob Brooks, Buy and Hold, Investing, investment strategy, marketing, mutual funds, risk


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